Demand generation · local · paid media

Marketing & advertising

SEO, Google Ads, Meta (Facebook & Instagram), and Google Business Profile — scoped engagements with clear objectives, tracking you can trust, and reporting you can act on. Perfect alongside a live VIV-Z website, but we also support existing sites.

SEO & organic visibility

Earn durable traffic with foundations that match how search engines and humans actually evaluate quality.

✓Technical audits — crawlability, indexation, Core Web Vitals, structured data
✓Keyword strategy & information architecture aligned to intent
✓On-page optimisation — titles, meta, headings, internal links
✓Content briefs & refreshes for service pages, blogs, and FAQs
✓Local SEO — citations, location pages, and consistent NAP signals
✓Monthly reporting with actionable next steps (Search Console & analytics)

Google Ads

Paid search and feeds-based campaigns that tie spend to leads or revenue — not vanity clicks.

✓Search campaigns — branded, generic, and high-intent query clusters
✓Performance Max where it fits your catalog or lead-gen model
✓Display & YouTube remarketing for nurture and recall
✓Conversion tracking, GA4 linking, and offline/import conversions where applicable
✓Landing page QA — message match, speed, and form friction
✓Bid strategies, budgets, and seasonal scaling with clear guardrails

Facebook & Instagram ads (Meta)

Creative-led acquisition and retargeting across Meta’s placements — built around your offers and audiences.

✓Prospecting vs remarketing structure — clear funnel stages
✓Interest, lookalike, and engagement-based audiences (where policy allows)
✓Creative testing — angles, hooks, formats (feed, stories, reels)
✓Lead ads vs on-site conversion paths — picked for your CRM workflow
✓Pixel / Conversions API hygiene for stable attribution
✓Weekly optimisations — fatigue checks, frequency, placement trims

Google Business Profile

Formerly Google My Business — your map pack presence for local discovery and trust signals.

✓Profile setup or reclaim — categories, services, attributes, hours
✓Photo & cover guidelines, short-name, and booking/action links
✓Review acquisition playbooks and response tone aligned to brand
✓Google Posts & updates for offers, events, and seasonal pushes
✓Products/services menus where relevant for your vertical
✓Insights review — search terms, calls, direction requests, website taps

Monthly retainer

£450

/ month

One retainer covering all marketing services listed above — SEO, Google Ads, Meta ads, and Google Business Profile.

Ongoing strategy, campaign management, optimisation, and reporting across every channel on this page. Media spend (Google / Meta ad budgets) is billed separately to the platforms.

✓SEO & organic visibility
✓Google Ads management
✓Facebook & Instagram (Meta) ads
✓Google Business Profile

Start the £450/month retainer Full capability list →